PurePlate - Privacy Policy

Introduction

PurePlate ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application. We comply with the General Data Protection Regulation (GDPR) to ensure your personal data is handled securely and transparently.

Data We Collect

• Personal Identification Information: Email address, username, and password used for account creation and authentication.
• Usage Data: Information about how you use the app, including scanned barcodes, preferences, and interaction with features.
• Device Information: Device type, operating system, and unique device identifiers.
• Location Data: If you enable location services, we may collect location data to enhance app functionality.

How We Use Your Data

• To Provide Services: Facilitating user authentication, barcode scanning, and personalized ingredient profiles.
• To Improve Our App: Analyzing usage patterns to enhance app features and performance.
• Communication: Sending updates, newsletters, or responding to your inquiries.
• Compliance and Security: Ensuring the security of our app and complying with legal obligations.

Data Sharing and Disclosure

• With Service Providers: We may share your data with third-party service providers who assist us in operating the app, conducting our business, or servicing you.
• Legal Requirements: We may disclose your information if required by law or to protect our rights.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your data may be transferred to the new owner.

Your Rights Under GDPR

• Access: You have the right to access the personal data we hold about you.
• Rectification: You can request correction of any inaccurate or incomplete data.
• Erasure: You may request the deletion of your personal data under certain conditions.
• Restriction of Processing: You can request the limiting of processing your data.
• Data Portability: You have the right to receive your data in a structured, commonly used format.
• Objection: You can object to the processing of your data for specific purposes.

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

Security

We implement appropriate technical and organizational measures to protect your data against unauthorized access, alteration, disclosure, or destruction.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, and where appropriate, notified to you via email or within the app.

Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us at [email protected].